If we talk about everyday consumables, food probably tops the list. But have you ever considered how food and QR Code technology could go together?
That’s where Cadbury QR Code campaigns come in!
Founded in 1824, Cadbury is now a household name, known for its innovative marketing strategies. Their QR Code campaigns, in particular, have garnered significant attention.
Want to know more about the best Cadbury QR Code marketing campaigns? You’ve come to the right place. We’ve compiled the top campaigns in our detailed blog. Read on to learn more!
The Best Cadbury QR Code Marketing Campaigns
QR Codes on product packaging are not just for sharing product information. Cadbury has excelled in engaging users uniquely through QR Codes. Here are some of the best Cadbury QR Code marketing campaigns!
1. Oreo x Batman
To celebrate the launch of The Batman in March 2022, Oreo released a limited-edition pack. The package featured designs from the Dark Knight and riddles from the Riddler. By scanning the QR Code, fans could win movie tickets and even a VIP trip to Warner Bros World in Abu Dhabi.
2. Oreo ft. Xbox Cookies
Microsoft and Oreo collaborated to create Xbox-themed cookies with six custom designs. Fans could scan the cookies’ QR Codes to unlock in-game goodies and enter drawings for Xbox consoles and other prizes. These special cookies launched in 22 European countries on January 16, 2023.
3. The Most OREO OREO
In January 2023, Cadbury launched “The Most OREO OREO,” cookies filled with creme and Oreo bits. Scanning the QR Code on the pack gave customers access to the Oreoverse, a virtual world where they could play games and win prizes.
4. Oreo & Friends
For International Homeless Day, Oreo partnered with K9 Friends and others to rehome abandoned pets in Dubai. The black and white kennel-shaped packaging featured a QR Code directing users to a K9 adoption site.
5. Be a St. Patrick’s Day Maker
Cadbury’s #BeADaymaker campaign encouraged Irish people to commit small acts of generosity on St. Patrick’s Day. By scanning the QR Code, users could send a free Dairy Milk to someone and stand a chance to win additional prizes by mentioning @CadburyIreland on social media.
6. Cadbury Secret Santa Campaign
In the festive season of 2022 in the UK, Cadbury allowed 120,000 people to give a free chocolate bar secretly through a QR Code on a special poster. The campaign partnered with The Trussell Trust, donating 75,000 chocolate bars to over 200 food banks.
7. Cadbury Playpad
Cadbury’s PlayPad AR gaming software for kids was promoted through QR Codes on Cadbury Lickables packaging. Scanning the QR Code redirected users to download the app, providing an educational experience with AR cartoon characters.
8. Oreo x BLACKPINK
BLACKPINK and Oreo launched limited edition cookies in seven Asian markets, featuring QR Codes that gave fans access to mobile wallpapers, personalized video messages, and other goodies.
9. Cadbury Dairy Milk Silk’s Valentine’s Day Campaign
For Valentine’s Day 2023, Cadbury Dairy Milk Silk offered a QR Code on their packaging that directed users to a microsite with love tips from influencers and information on respect, consent, and boundaries.
10. Cadbury’s Rakhi Campaign
For the Indian festival of Rakhi, Cadbury collaborated with Bollywood actor Hrithik Roshan for a unique AI campaign. Users could scan the QR Code on the box to generate a personalized video message from Hrithik Roshan.
11. Cadbury Celebration’s #ShopsForShopless Campaign
Around Diwali 2022, Cadbury empowered street hawkers with the #ShopsForShopless campaign. The QR Code on Cadbury Celebrations packaging allowed customers to create virtual stores for neighborhood hawkers.
How to Create a QR Code for Your Marketing Campaign
Creating a QR Code for your marketing campaign is simple. QR Codes can be used in both physical and digital marketing materials. Follow these steps to create your first QR Code with Scanova:
- Click on the Website URL option.
- Enter the profile link and click Continue.
- Name the QR Code and click Create QR Code.
- Preview the QR Code and click Edit Design for customization options.
- Once customized, sign up for a 14-day free trial (no credit card required) and download the QR Code.
For more detailed instructions, click here.
Summing Up
We hope this article provided valuable insights into Cadbury’s innovative QR Code campaigns. QR Codes are revolutionizing marketing, making it essential for businesses to adopt modern strategies to stay ahead. If you have any questions, let us know in the comments!